About
The hardest problems
are behavioral,
not technical.
I'm a product and strategy operator focused on how financial systems actually work—across banking, payments, and consumer behavior.
Over the past 8+ years at Ally and Booz Allen, I've worked across product development, financial modeling, and strategy. That's meant building features, shaping pricing and deposit strategies, working with vendors, and helping translate complex ideas into decisions that actually ship.
This site is where I break down what I'm seeing—across earnings, product design, and how customers really use money. What's working, what's not, and where the industry is heading.
Banks and fintechs are building increasingly sophisticated technology, but the gap between product capability and how people actually behave remains wide.
Closing that gap isn't an engineering problem. It's a behavioral one.
Whether it's a product audit, a market breakdown, or a company deep dive, the goal is the same: connect strategy to real-world behavior—and make it useful.
Outside of work, I spend most of my time outside—hiking, skiing, or planning the next trip. I've played guitar for years, love to cook, and will take any excuse to get in the water. I also have a dog who keeps things interesting.
Working principles
- Empathy first.
- Product decisions that ignore how people actually relate to money tend to fail quietly. Start with the human.
- Strategy without narrative is just a spreadsheet.
- The work has to translate—to executives, partners, and product teams. If it doesn't land, it doesn't matter.
- Complexity is a design failure.
- The best financial products feel obvious in hindsight. That usually comes from removing, not adding.
- Progress happens when empathy meets execution.
- Ideas are easy. Turning insight into something that ships—and works—is the job.
- CharlotteNC
- TampaFL
- WashingtonDC
- RichmondVA
- Virginia BeachVA