Digital Banking
How consumers relate to their financial institution — trust, engagement, and the behavioral gap between product design intent and actual usage patterns in deposits and savings.
Independent Research · Charlotte, NC
RP3 Research produces independent analysis at the intersection of digital banking, money movement, and consumer financial behavior — translating complexity into product decisions that matter.
Research Focus
Every engagement traces back to a core conviction: the hardest problems in fintech are behavioral, not technical.
How consumers relate to their financial institution — trust, engagement, and the behavioral gap between product design intent and actual usage patterns in deposits and savings.
The architecture and friction of payments: ACH, Zelle, wire, RDC, bill pay — and how velocity limits, UX design, and fraud signals interact with consumer confidence.
Translating market signals and behavioral data into product roadmap decisions — frameworks for prioritization, vendor evaluation, and executive alignment in financial services.
The psychological and structural factors shaping how people save, spend, and move money — applied to product design and financial health program development.
Experience
About
RP3 Research is the independent practice of a senior product and strategy leader with nearly a decade at the intersection of fintech, consumer banking, and organizational design. Based in Charlotte, NC — the second-largest financial center in the United States.
The core thesis: banks and fintechs are deploying sophisticated technology, but the gap between product capability and actual consumer behavior remains stubbornly wide. Closing that gap requires more than engineering — it requires deep literacy in how people actually make financial decisions.
Whether it's a product audit, a market brief, a vendor evaluation framework, or a go-to-market strategy — every engagement is anchored in behavioral reality and designed to move teams forward.
Connect
Whether you're exploring a research engagement, a strategy collaboration, or simply want to trade notes on what's happening in fintech and payments — the best place to start is a direct message on LinkedIn.
Based in Charlotte, NC. Open to remote and in-person engagements.
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