Takes worth having.

Recommendations and perspectives from 8+ years at the intersection of fintech, product, and strategy.

Takes on financial systems, product strategy, and consumer behavior. Shorter form than research. More direct.

Coming Soon

Rolex: How a Watch Brand Became a Status Operating System


Books, products, and services worth your attention — things I've personally used and found genuinely useful.

Cover of Why Zebras Don't Get Ulcers
Book

Why Zebras Don't Get Ulcers

Robert M. Sapolsky

Stanford biologist and MacArthur "Genius Grant" recipient Robert Sapolsky makes the case that chronic psychological stress — the kind only humans manufacture — is slowly killing us. Zebras sprint from lions and move on. We lie awake worrying about mortgages. This book explains what that difference does to your cardiovascular system, immune function, memory, and sleep — and what to do about it.

Why it's on this list: I think about this book constantly in the context of organizational design and product work. The research on stress and decision-making quality has direct implications for how teams and products should be built.

Buy on Amazon →
Cover of The Experience Economy
Book

The Experience Economy

B. Joseph Pine II & James H. Gilmore

Published in 1999 and more relevant today than when it was written. Pine and Gilmore argued that goods and services were no longer enough — that the next competitive frontier was the staging of memorable experiences. The framework of commodity → product → service → experience → transformation is one of the clearest mental models in business strategy.

Why it's on this list: If you work in financial product design and haven't read this, you're missing the theoretical foundation for almost everything the industry is trying to build. Banking is not a commodity — or it shouldn't be.

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Cover of A Random Walk Down Wall Street
Book

A Random Walk Down Wall Street

Burton G. Malkiel

First published in 1973, now in its 13th edition with over 1.5 million copies sold. Malkiel makes the empirical case that markets are efficient, active stock picking consistently underperforms index funds over time, and that the boring, disciplined approach to investing is almost always the right one.

Why it's on this list: Every person with a 401k should read this once. It will permanently change how you think about financial media, market predictions, and where your money should actually go.

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Cover of Buyology
Book

Buyology

Martin Lindstrom

Lindstrom spent three years and $7 million running neuromarketing experiments — using brain scans to study what actually drives purchasing decisions. The results contradict most of what companies believe about advertising, branding, and consumer motivation. Warning labels on cigarettes increase desire. Religion and brand loyalty activate the same neural pathways.

Why it's on this list: This is the empirical companion to the behavioral thesis that runs through everything I write. People don't know why they do what they do — and that gap is where product strategy lives.

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